From now on, companies across the EU must be clear about their use of AI.
Providers and deployers of AI must:
✔️ AI-generated content must carry a machine-readable mark
✔️ Deepfakes and AI text on public interest topics must be visibly labelled
✔️ When you chat with a bot or virtual agent, it must make clear it’s not a human
✔️ When AI is actively analysing you, companies must tell you
️We've published guidance to help companies comply.
Transparency helps build trust 👇
https://link.europa.eu/gTvhRX
![A six-panel meme using the Beckham documentary format. Victoria Beckham repeatedly makes excuses for a photo, saying "IT'S 100% REAL" and "I JUST EDITED THE LIGHT", whilst David Beckham peeks round a door demanding she be honest. In <br />the final frame, she admits "IT'S AI GENERATED", and David replies "THANK YOU".](https://ec.social-network.europa.eu/system/media_attachments/files/117/024/812/960/017/303/original/2f9d8e5100727af8.png "A six-panel meme using the Beckham documentary format. Victoria Beckham repeatedly makes excuses for a photo, saying "IT'S 100% REAL" and "I JUST EDITED THE LIGHT", whilst David Beckham peeks round a door demanding she be honest. In <br />the final frame, she admits "IT'S AI GENERATED", and David replies "THANK YOU".")
